{"id":69193,"date":"2025-12-13T05:00:00","date_gmt":"2025-12-13T11:00:00","guid":{"rendered":"https:\/\/www.elchapucero.com\/?p=69193"},"modified":"2025-12-12T13:20:33","modified_gmt":"2025-12-12T19:20:33","slug":"buen-fin-redefine-compras-de-millennials-con-boom-en-e-commerce","status":"publish","type":"post","link":"https:\/\/www.elchapucero.com\/portal\/noticias\/economia\/buen-fin-redefine-compras-de-millennials-con-boom-en-e-commerce\/","title":{"rendered":"Buen Fin redefine compras de millennials con boom en e-commerce."},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">El Buen Fin 2025 registr\u00f3 un aumento del 31% en ventas en l\u00ednea, alcanzando 45.9 mil millones de pesos y representando el 21% del total de transacciones, seg\u00fan la AMVO. Los millennials lideraron esta transformaci\u00f3n, prefiriendo el canal digital para categor\u00edas como electr\u00f3nicos, moda, belleza, juguetes y electrodom\u00e9sticos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En tiendas f\u00edsicas destacaron moda, electr\u00f3nicos y despensa. La tarjeta de d\u00e9bito se consolid\u00f3 como segundo m\u00e9todo m\u00e1s usado (43%), seguida de tarjetas departamentales (17%), mientras el efectivo perdi\u00f3 terreno.Pese a obst\u00e1culos como falta de stock o espera de mejores ofertas, los millennials justificaron sus compras por descuentos atractivos y preparaci\u00f3n para Navidad y Reyes. Un 25% no particip\u00f3 por carencia de tarjetas o incertidumbre econ\u00f3mica.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Analistas pronostican que el e-commerce alcanzar\u00e1 el 25% del retail mexicano en 2026, consolidando el cambio definitivo hacia el consumo digital entre las nuevas generaciones.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Buen Fin 2025 registr\u00f3 un aumento del 31% en ventas en l\u00ednea, alcanzando 45.9 mil millones de pesos y representando el 21% del total de transacciones, seg\u00fan la AMVO. Los millennials lideraron esta transformaci\u00f3n, prefiriendo el canal digital para categor\u00edas como electr\u00f3nicos, moda, belleza, juguetes y electrodom\u00e9sticos. En tiendas f\u00edsicas destacaron moda, electr\u00f3nicos y [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":69198,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[2],"tags":[10343,10345,8649,187,10346],"class_list":["post-69193","post","type-post","status-publish","format-standard","has-post-thumbnail","category-economia","tag-buen-fin-2025","tag-compras-de-millenials","tag-e-commerce","tag-economia-2","tag-ventas-en-linea"],"_links":{"self":[{"href":"https:\/\/www.elchapucero.com\/portal\/wp-json\/wp\/v2\/posts\/69193","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.elchapucero.com\/portal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.elchapucero.com\/portal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.elchapucero.com\/portal\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.elchapucero.com\/portal\/wp-json\/wp\/v2\/comments?post=69193"}],"version-history":[{"count":1,"href":"https:\/\/www.elchapucero.com\/portal\/wp-json\/wp\/v2\/posts\/69193\/revisions"}],"predecessor-version":[{"id":69199,"href":"https:\/\/www.elchapucero.com\/portal\/wp-json\/wp\/v2\/posts\/69193\/revisions\/69199"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.elchapucero.com\/portal\/wp-json\/wp\/v2\/media\/69198"}],"wp:attachment":[{"href":"https:\/\/www.elchapucero.com\/portal\/wp-json\/wp\/v2\/media?parent=69193"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.elchapucero.com\/portal\/wp-json\/wp\/v2\/categories?post=69193"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.elchapucero.com\/portal\/wp-json\/wp\/v2\/tags?post=69193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}