{"id":66734,"date":"2025-11-09T02:00:00","date_gmt":"2025-11-09T08:00:00","guid":{"rendered":"https:\/\/www.elchapucero.com\/?p=66734"},"modified":"2025-11-07T12:29:24","modified_gmt":"2025-11-07T18:29:24","slug":"pascual-pide-a-sheinbaum-mitigar-alza-de-ieps-amenaza-ventas-y-empleos","status":"publish","type":"post","link":"https:\/\/www.elchapucero.com\/portal\/noticias\/economia\/pascual-pide-a-sheinbaum-mitigar-alza-de-ieps-amenaza-ventas-y-empleos\/","title":{"rendered":"Pascual pide a Sheinbaum mitigar alza de IEPS: Amenaza ventas y empleos."},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Cooperativa Pascual solicit\u00f3 a la presidenta Sheinbaum intervenci\u00f3n ante el aumento del IEPS a 3.8 pesos\/litro en bebidas azucaradas (Paquete 2026), eximiendo parcialmente light (1.5 pesos). La medida busca reducir obesidad, pero amenaza viabilidad de cooperativas con insumos 100% mexicanos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El gravamen recortar\u00eda ventas 15-20%, erosionando m\u00e1rgenes frente a multinacionales en mercado de 150 mil mdp. Pascual, con empleos justos y cadena agro local, enfrenta desventajas vs. importaciones. Proyecta p\u00e9rdidas que cuestionan sostenibilidad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Propone IEPS diferenciado para firmas con insumos naturales, reinversi\u00f3n y reducci\u00f3n cal\u00f3rica sin edulcorantes. Preservar\u00eda 200,000 empleos indirectos en agricultura y distribuci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sheinbaum respondi\u00f3: \u201cQueremos mucho a la cooperativa; hablaremos para bajar az\u00facar sin afectarles\u201d. Reuniones con Hacienda y Salud evaluar\u00e1n incentivos. La medida generar\u00eda 5,000 mdp fiscales, pero sin ajustes arriesga contracci\u00f3n industrial y freno a IED en bebidas saludables.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cooperativa Pascual solicit\u00f3 a la presidenta Sheinbaum intervenci\u00f3n ante el aumento del IEPS a 3.8 pesos\/litro en bebidas azucaradas (Paquete 2026), eximiendo parcialmente light (1.5 pesos). La medida busca reducir obesidad, pero amenaza viabilidad de cooperativas con insumos 100% mexicanos. El gravamen recortar\u00eda ventas 15-20%, erosionando m\u00e1rgenes frente a multinacionales en mercado de 150 mil [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":66735,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[2],"tags":[17,1264,5745,390,1286],"class_list":["post-66734","post","type-post","status-publish","format-standard","has-post-thumbnail","category-economia","tag-economia","tag-empleos","tag-ieps","tag-mexico-3","tag-ventas"],"_links":{"self":[{"href":"https:\/\/www.elchapucero.com\/portal\/wp-json\/wp\/v2\/posts\/66734","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.elchapucero.com\/portal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.elchapucero.com\/portal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.elchapucero.com\/portal\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.elchapucero.com\/portal\/wp-json\/wp\/v2\/comments?post=66734"}],"version-history":[{"count":1,"href":"https:\/\/www.elchapucero.com\/portal\/wp-json\/wp\/v2\/posts\/66734\/revisions"}],"predecessor-version":[{"id":66736,"href":"https:\/\/www.elchapucero.com\/portal\/wp-json\/wp\/v2\/posts\/66734\/revisions\/66736"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.elchapucero.com\/portal\/wp-json\/wp\/v2\/media\/66735"}],"wp:attachment":[{"href":"https:\/\/www.elchapucero.com\/portal\/wp-json\/wp\/v2\/media?parent=66734"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.elchapucero.com\/portal\/wp-json\/wp\/v2\/categories?post=66734"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.elchapucero.com\/portal\/wp-json\/wp\/v2\/tags?post=66734"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}